Category: APPEARANCE

  • Why Are Vegan Beauty Brands Struggling to Survive?

    Why Are Vegan Beauty Brands Struggling to Survive?

    A beauty product that appears to be melting into a grassy field with dandoliens.Photos: Joe LingemanSave StorySave this storySave StorySave this story

    It seems like nobody wants to be vegan anymore. In 2024, Americans ate 7 percent more meat than they did before 2020; sales of vegan meat substitutes are declining; vegan restaurants in New York City, once a kale-based mecca, are closing left and right; celebrities like Miley Cyrus, Anne Hathaway, and Lizzo have vocally abandoned their veganism within the past five years. Slowly but surely, the once popular plant-based lifestyle is in flux—and that includes beauty products.

    Until somewhat recently, it was considered cool to curb your consumption of animals, whether you were eating them or putting them on your face. It showed how healthy and eco-conscious you were (generally speaking, animal byproducts contribute significantly to greenhouse gas emissions). In the 2010s, vegan cuisine became a hit, and plant-based beauty boomed alongside it; between 2013 and 2018, vegan cosmetic launches increased 175 percent globally. The Economist went so far as to dub 2019 “the year of the vegan.”

    While some research suggests that the vegan beauty market is still growing, it doesn’t exactly feel that way right now. Avoiding animal-derived ingredients, should you want to, has always taken a little bit of work, but it became much easier during veganism’s peak in the 2010s. These days, you’ll need to roll up your sleeves again. In the 2026 aisles of beauty retailers, products with animal-derived ingredients are everywhere: Many lip balms and hand creams contain lanolin, an emollient derived from sheep’s wool. Beeswax is commonly used in lip products and mascara, which also typically contains fish-scale-based guanine. Gelatin, keratin, and carmine (a dye made from crushed-up bugs that gives many red eye shadows their vibrancy) are all likely to appear on a given hair, skin, or makeup product’s ingredient label.

    Sure, there are plenty of fully vegan brands out there—Hourglass, Haus Labs, Byoma, and E.L.F., to name a few—but some of them have been struggling lately. Bite Beauty shuttered in 2022, just one year after removing all animal-derived ingredients from its products. Milk Makeup, which has been 100 percent vegan since 2018, is currently experiencing “tanking” sales, according to a recent Puck report. (Allure reached out to Milk for comment and did not hear back.) We can’t say that either of these cases is specifically caused by consumer disinterest in all-vegan formulas, but the correlation is there.

    “I just don't know if vegan is a top priority anymore for consumers."

    So what changed? Why don’t people seem to care anymore if there are bugs in their eye shadow or crushed cow hooves in their shampoo?

    For one, beauty buyers these days seem to care less about environmental impact and more about product performance. Take Glossier: In early 2023, the brand reformulated its cult-favorite salve, Balm Dotcom, to be vegan by replacing beeswax and lanolin with synthetic ingredients and castor jelly. Within a year, its fans had lodged so many complaints that the brand put the original, non-vegan formula back on the shelves in spring 2024. When we asked Glossier for more information on why it reverted, it declined to comment but pointed to a 2024 promotional video of its employees reading mean comments about the reformulation.

    Something similar happened with The Body Shop. In 2021, the company pledged that it would have an entirely vegan product lineup by the end of 2023, something the brand described as a sustainability effort at the time. Although the brand achieved its goal, it has since re-introduced non-vegan products, like the Spa of the World Kukui Body Cream, which contains beeswax. The Body Shop never officially announced its retreat, but it did tell The Vegan Society in August 2025 that it brought back a selection of non-vegan products as a response to consumer complaints: “The feedback included the removal of non-vegan ingredients, such as beeswax and honey, impacted our customers’ enjoyment of some of our products.” Allure reached out to The Body Shop for comment and did not receive a reply.

    “There appear to be two main culprits for this: conservatism and the economy.”

    Cosmetic chemist Amanda Lam describes this trend as a swing of a pendulum. “I just don't know if vegan is a top priority anymore for consumers,” she tells Allure. And they can tell the difference when their favorite products are reformulated to be vegan because they do, in fact, perform differently. “It's hard to replicate nature, regardless if it's coming from an animal or if it's coming from a plant,” she says. “You may be able to achieve the same texture and appearance of lanolin, for example, but you may not have the same spreadability, you may not have the same melting point.”

    On the flip side, animal-derived ingredients have become buzzy in and of themselves; they’re seeing notable year-over-year growth, according to Spate’s 2026 Trend Report. You’ve likely heard celebrities, influencers, editors, and everyday consumers alike touting the magic of PDRN, an ingredient derived from salmon DNA (the “salmon sperm facial,” if you will). Similarly, beef tallow, lobster shell protein, honey, collagen (which usually comes from the bones of pigs, cows, or fish), and colostrum (the milk a cow produces right after giving birth) are all having a moment, despite the fact that some of them have… well, let’s call it questionable efficacy.

    There appear to be two main culprits for this: conservatism and the economy. During the pandemic, right-wing political figures, namely Robert F. Kennedy Jr., sowed mass distrust in science, medical institutions, and doctors (many of whom will tell you that plant-based diets are better for your health). And, of course, after Donald Trump started his second term last year, Kennedy became our Department of Health and Human Services secretary and has since re-imagined the government-issued food pyramid to prioritize meat-eating (he abides by a “carnivore diet” himself). All the while, Kennedy’s “Make America Healthy Again” campaign has trickled down to everyday Americans alongside the content of mommy bloggers and influencers who now rave about things like the (unproven) powers of raw milk and the “dangers” of the chemicals in sunscreen.

    "Virtue is a tricky thing to commodify."

    By Kennedy’s increasingly popular mindset, abiding by a plant-based lifestyle became “woke.” Other “woke” things, according to Kennedy (who is not and has never been a doctor), include preventative health measures like cancer screenings. This has all helped pave the way for a renewed obsession with animal products in general, like whey protein (you guessed it: not vegan), which food companies have recently worked into every product imaginable, including but not limited to ice cream, waffles, mac n’ cheese, and even seltzer.

    Besides an apparent rise in “anti-wokeness,” we can’t forget about the ever-rising cost of living. The prices of groceries and utilities have all steadily grown in the past four years, but wages have not kept pace. And while veganism isn’t inherently more expensive than other lifestyles, it can cost you more time and effort depending on where you live and what access you have to plant-based products and establishments. It makes sense that people would choose the path of least resistance when their resources are that much more precious.

    While it seems like consumers are turning away from vegan products, they apparently still want to spend their money on brands that mirror their morals. Of 15,000 people surveyed globally by Edelman, eighty-four percent of people said they need to share values with a brand to use it. Those same consumers tend to look for brands that are cruelty-free (meaning they don’t test on animals), socially involved, and culturally relevant. Veganism seems to be losing its capital as a value for many Americans.

    Someday, the pendulum Lam described could swing back, and vegan beauty will boom again. But virtue is a tricky thing to commodify. And some might very reasonably prefer natural products like crushed up bugs, wool oils, and beeswax to their synthetic chemical or petroleum-based vegan alternatives. Maybe it all comes down to animal instinct.

  • We Found the Best Bronzers Under $15—You’re Welcome

    We Found the Best Bronzers Under $15—You’re Welcome

    Image may contain Face Head Person Photography Portrait Cosmetics Lipstick Cup Bottle and PerfumeCollage: Jemeria Davison; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    From buttery balms that melt into the cheeks for a lit-from-within glow to matte powders perfect for sculpting, the best drugstore bronzers offer versatility for under $20. What’s even better: Many of our favorites are infused with skin-loving ingredients—think nourishing butters and hyaluronic acid—that hydrate dry patches and blur texture.

    With expanding shade ranges—some on this list have as many as 18 options—it’s easier than ever to find your perfect match. A rule of thumb to follow: “Go one to two shades deeper than your natural skin tone to create a really rich, sun-kissed bronze,” says New York City-based makeup artist Kasey Spickard. Then, for more depth and sculpting, he recommends using a bronzer that is three (sometimes four) shades deeper and blending it out along your hairline. With so many budget-friendly formulas that blend like a dream and don’t budge all day, you may never spring for a luxe formula again.

    Our Top Drugstore Bronzers

    • Best Overall: Nyx Professional Makeup Butter Melt Bronzer, $11
    • Best Shade Range: Maybelline New York Lifter Stick, $13
    • Best Matte: Essence Soft Touch Butter Bronzer, $6
    • Best Blurring: CoverGirl TruBlend Skin Enhancer Baked Luminous Bronzer, $13
    • Best for Dry Skin: Physicians Formula Murumuru Butter Bronzer, $16
    • Most Pigmented: Revolution Beauty Cream Bronzer Stick, $10

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What should you look for in a drugstore bronzer?
    • What is the difference between a drugstore bronzer and a pricier option?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Nyx Professional Makeup Butter Melt Bronzer

    Nyx Professional Makeup Butter Melt Bronzer in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Nyx Professional Makeup

    Butter Melt Bronzer

    $11 $10 (9% off)

    Amazon

    $11

    Ulta Beauty

    Allure commerce writer Lily Wohlner applying the Nyx Professional Makeup Butter Melt Bronzer

    Lily Wohlner

    Why it’s worth it: We could let the ultra-creamy, ultra-blendable Nyx Professional Makeup formula do all of the talking, but we wouldn’t skip an opportunity to wax poetic on our favorite drugstore bronzer. True to its name, the Butter Melt Bronzer glides on like butter and melts seamlessly into skin, delivering a silky-smooth finish that never veers cakey, muddy, or heavy on dry skin. It gets its glide from mango butter, shea butter, and almond butter, all of which double as hydrators for that healthy-looking glow. The brand claims it wears for a full 12 hours, and our tester can confirm it holds up. Spickard also touts the color payoff, noting it gives you a “bronze like you’ve been in the sun.” With 11 colors that range from fair to deep, he appreciates how the brand makes it easy to find your perfect match.

    Image may contain Mina Orfanou Body Part Face Head Neck Person Adult Photography Portrait Accessories and Earring

    Wohlner before applying the Nyx Professional Makeup Butter Melt Bronzer

    Lily WohlnerImage may contain Mina Orfanou Body Part Face Head Neck Person Adult Photography and Portrait

    Wohlner after applying the Nyx Professional Makeup Butter Melt Bronzer

    Lily Wohlner

    Tester feedback from commerce writer Lily Wohlner

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    “This bronzer literally melts into the skin the second it touches your face, and it has a warm undertone that brings your face to life. No seriously, there have been mornings where I wake up feeling like a ghost and look like a whole new person after applying this bronzer. It's not too orange-y that it looks fake, but has just the perfect redness to look sun-kissed and glowing. It's my secret weapon when I haven't seen the sun in some time or, when I have, it adds the perfect dimension to my tan.”—Lily Wohlner, commerce writer

    More to know

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    • Notable ingredients: mango butter, shea butter, almond butter
    • Finish: satin
    • Shades: 11

    Best Shade Range: Maybelline New York Lifter Stix Multi-Use Stick

    Maybelline New York Lifter Sticks in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Maybelline New York

    Lifter Stix Multi-Use Stick

    $13 $10 (23% off)

    Amazon

    $13

    Ulta Beauty

    Allure commerce editor Sarah Han applying the Maybelline New York Lifter Stix Multi-Use Stick

    Sarah Han

    Why it’s worth it: With 18 pigmented shades, Maybelline New York’s Lifter Sticks are more than just a bronzer—they moonlight as concealer, contour, eyeshadow base, you name it—and they’re the perfect throw-in-your-bag essential for touchups, too. Infused with cranberry seed oil, the formula delivers a smooth, creamy glide with zero tug in sight. If you have fair skin, grab a medium tone that gives your cheeks some extra oomph. Deeper skin tones can reach for a richer shade to carve out a seamless contour. Or, stick with your exact match if you want to use it like a standard cover-up.

    Allure commerce editor Sarah Han before applying the Maybelline New York Lifter Stix MultiUse Stick

    Han before applying the Maybelline New York Lifter Stix Multi-Use Stick

    Sarah HanAllure commerce editor Sarah Han applying the Maybelline New York Lifter Stix MultiUse Stick

    Han after applying the Maybelline New York Lifter Stix Multi-Use Stick

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “I love how easy bronzer sticks like these are to use, and when it's an especially creamy formula that glides onto my skin like actual butter—thanks, cranberry seed oil—I'm sold. I put a few dabs along my hairline and both cheekbones, and along my nose, and blend it all out with a fluffy, angled brush (though I think a non-angled brush would work a tad better). It gives my skin instant warmth without looking overdone. It's just what my winter skin needs for a touch of healthiness, but I can definitely see myself using this into the spring as my skin transitions due to longer days, less hibernation, etc.” —Sarah Han, commerce editor

    More to know

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    • Notable ingredients: cranberry seed oil
    • Finish: satin
    • Shades: 18

    Best Matte: Essence Soft Touch Butter Bronzer

    Essence Soft Touch Butter Bronzer in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Essence

    Soft Touch Butter Bronzer

    $6

    Ulta Beauty

    Allure senior commerce editor Sarah Felbin applying the Essence Soft Touch Butter Bronzer

    Sarah Felbin

    Why it’s worth it: We love a satin sheen as much as the next person, but sometimes a look just calls for a classic matte bronzer (especially for the oily skin folks of the group!)—and Essence’s Soft Touch Butter Bronzer delivers. It has a buttery-smooth glide that’s as easy to pick up with your brush as it is to deposit an even layer. A little goes a long way with this one (a quality we’re always down for), and it only takes a few little swirls to load up your brush, and the matte-finish payoff is even and never patchy. While we’d love to see more than four shades, the existing lineup has no ashy, gray, or orange undertones in sight.

    Felbin before applying the Essence Soft Touch Butter Bronzer

    Felbin before applying the Essence Soft Touch Butter Bronzer

    Sarah FelbinFelbin after applying the Essence Soft Touch Butter Bronzer

    Felbin after applying the Essence Soft Touch Butter Bronzer

    Sarah Felbin

    Tester feedback from senior commerce editor Sarah Felbin

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    “Bronzers usually pull pretty orange on me, and I've been burnt by plenty that are way too pigmented in the past. This one from Essence is neither: it's neutral and goes on smoothly and evenly, for a natural-looking glow. I was shocked how effortlessly it blended out the first time I tried it—it's not patchy at all. I also love that it’s a matte bronzing powder rather than shimmery or sparkly (I'll save that for my highlighter, thanks). The plastic packaging feels a little flimsy, but I think it's a fair trade-off, since the bronzer is only $6.” —Sarah Felbin, senior commerce editor

    More to know

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    • Notable ingredients: N/A
    • Finish: matte
    • Shades: 4

    Best Blurring: CoverGirl TruBlend Skin Enhancer Baked Luminous Bronzer

    CoverGirl’s TruBlend Skin Enhancer Baked Luminous Bronzer in branded component on a light gray backgroundSave to wishlistSave to wishlist

    CoverGirl

    TruBlend Skin Enhancer Baked Luminous Bronzer

    $13

    Amazon

    $13

    Ulta Beauty

    Allure contributing commerce writer Christa Joanna Lee applying the CoverGirl TruBlend Skin Enhancer Baked Luminous Bronzer

    Christa Joanna Lee

    Why it’s worth it: If you have large pores, fine lines, or overall imperfections that you’d like to blur, LA-based makeup artist Mezhgan Hussainy recommends the CoverGirl TruBlend Skin Enhancer Baked Luminous Bronzer. “It creates a healthy glow while helping to sculpt and blur the appearance of pores, texture, and wrinkles,” she says. The baked powder formula is infused with hydrating hyaluronic acid and white rose extract to soothe and plump the skin, plus mica—a soft-focus powder that diffuses the look of texture. The result? A three-in-one finish that’s hydrating, multidimensional, and subtly blurred. And, it comes in a blush version if you want to double down on the smooth factor.

    Allure contributing commerce writer Christa Joanna Lee before applying the CoverGirl TruBlend Skin Enhancer Baked...

    Lee before applying the CoverGirl TruBlend Skin Enhancer Baked Luminous Bronzer

    Christa Joanna LeeAllure contributing commerce writer Christa Joanna Lee after applying the CoverGirl TruBlend Skin Enhancer Baked...

    Lee after applying the CoverGirl TruBlend Skin Enhancer Baked Luminous Bronzer

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “Does sun-kissed glow get any easier than this? I tried the shade Toasted Butterscotch in this video, and it’s a pretty subtle warmth that’s just right for an everyday, natural makeup look. On days when I want just a tad more bronze-y payoff, I switch to Caramel Truffle, which adds a little extra depth without looking heavy. I’m generally not trying to get fancy with contouring tricks, so I just swirl this over my cheeks and lightly down my T-zone, and I’m done in about 15 seconds. The powder and marble-y finish of the pigment makes it very forgiving.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Notable ingredients: hyaluronic acid, white rose extract, mica
    • Finish: luminous
    • Shades: 4

    Best for Dry Skin: Physicians Formula Murumuru Butter Bronzer

    Physicians Formula Murumuru Butter Bronzer round transparent and plant print compact of bronzer with wavy design stamped into it on light gray backgroundSave to wishlistSave to wishlist

    Physicians Formula

    Murumuru Butter Bronzer

    $16 $11 (31% off)

    Amazon

    $16

    Ulta Beauty

    Why it’s worth it: Infused with Amazonian murumuru, cupuaçu, and tucuma butters—which are rich in fatty acids and super moisturizing—Physicians Formula’s Butter Bronzer lives up to its smooth-gliding, buttery name. It melts immediately upon contact, and ultra-refined pearls and soft-focus pigments help blur the look of texture to create a radiant, sun-kissed finish. Brownie points to the big compact, which offers ample room to swirl your brushes, tap, and swirl some more. Available in seven shades, the lineup ranges from lighter tones with pink and red undertones to deeper bronzes designed to flatter a wide spectrum of skin tones.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Notable ingredients: murumuru butter, cupuaçu butter, and tucuma butter, illuminating microminerals
    • Finish: satin
    • Shades: 7

    Most Pigmented: Revolution Beauty Cream Bronzer Stick

    Revolution Beauty Cream Bronzer Stick in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Revolution Beauty

    Cream Bronzer Stick

    $10

    Amazon

    $10

    Ulta Beauty

    Why it’s worth it: “The Makeup Revolution Cream Bronzer Stick is very pigmented, nicely rich, and has warm and cool undertones that are buildable, blend out easily, and sit beautifully on top of foundation,” says Spickard, who, yes, uses the drugstore cream bronzer on top of base products and also alone on bare skin (it blends out that easily!). While it’s one of the most concentrated and pigmented options on this list, he likes to layer a powder bronzer on top to make the color last all day and give all skin types that warm, sun-kissed glow. Better yet? Ceramides and meadowfoam seed oil help lock in moisture, so the bronzer overall never feels thick or heavy—and you can easily build up the formula until you get your desired richness. For just $9, we think the creamy application far outweighs the price.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Notable ingredients: ceramides, meadowfoam seed oil
    • Finish: satin
    • Shades: 6

    Frequently Asked Questions

    What should you look for in a drugstore bronzer?

    When you’re looking for the best bronzer, Spickard says to look at undertones, as you don’t want anything that’s going to pull too orange. “I like shades that sit more neutral for fair to medium skin tones and don’t pull too orangey or warm,” he says. “For my medium-deep to deep skin tones, I like to look for things with more red undertones to mimic how deep skin actually tans in the sun.” As far as pigment goes, he prefers something heavier on pigment—something he can build up without having to keep dipping back into the pan.

    Hussainy advises staying away from formulas that have a ton of glitter (not to be mistaken for luminosity) as they can make your glam look overdone and, well, not so glam. “Look for formulas that are rich and easy to blend,” she says.

    What is the difference between a drugstore bronzer and a pricier option?

    Comparing drugstore versus high-end bronzers, Spickard says the primary difference lies in blendability. “Higher-end bronzers tend to blend out more easily and have more of a blurring and soft glow effect, whereas drugstore bronzers require more work of the product into the skin to get that effect.” Packaging also differs a lot between drugstore and higher-end options. “Your drugstore products are going to be packaged in more inexpensive plastic components, whereas higher-end bronzers are going to be more luxe on the packaging and have a heavier weight to them—maybe metal components that make it feel expensive in the hand,” Spickard says.

    Meet the experts

    • Kasey Spickard is a makeup artist based in New York City.
    • Mezhgan Hussainy is a makeup artist based in Los Angeles.

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best drugstore bronzers, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

  • Bethenny Frankel Sliced Her Face While Using an At-Home Cupping Tool

    Bethenny Frankel Sliced Her Face While Using an At-Home Cupping Tool

    Bethenny Frankel smilingPhoto: Getty ImagesSave StorySave this storySave StorySave this story

    When you're doing your beauty routine, you expect it to be… well, routine. An at-home skin-care and self-care regimen is typically a low-risk experience, designed to help you look and feel good. You don't expect a simple tool to downright betray you, but that's exactly what happened to Bethenny Frankel in a scary moment she caught on camera and shared on social media.

    Frankel posted three videos to TikTok and Instagram late Thursday night, the third of which shows the entire frightening incident. (Trigger warning: In the videos below, blood is visible.) She starts off recording herself trying the Nurse Jamie Uplift-N-Glow Cups, a facial cupping set made of silicone and glass that claims to promote “circulation and lymphatic drainage, enhancing your natural glow and contour,” according to the brand.

    “I saw this, and it made me so excited because I grind my teeth. And it just felt like it was gonna be a relief, and it is supposed to be for contouring. Could that be true? It makes sense to me,” Frankel says as she starts to drag the tool along her lower face. But soon, she realizes something has gone horribly wrong. “Oh, wait, did I just, like—wait, I'm bleeding. What the fuck? Oh, my god. What is this?”

    It's revealed that the glass suction tip somehow broke, and she didn't realize she was slicing her face with it until it was too late.

    Instagram content

    In the first two videos Frankel posted, the injury has already occurred—what appears to be bleeding gashes on her face—and she's understandably worried. “You guys, oh my god. I'm actually freaking out … I'm fine," she says, before questioning if she might not be. “I just used this thing that I saw online for contouring your face, and I looked at my face, and it was bleeding. Because it's glass, and I guess the suction cut my face.”

    “Please don't believe every person who promotes something," she says in one of the videos. "This is super scary. I was going to go down my neck, and I could have, like, sliced my jugular. I'm freaking out.”

    Allure reached out to Nurse Jamie, and heard back early Friday evening. “Customer safety is extremely important to us, and we’re currently looking into what may have happened,” a brand representative tells Allure. “Our tools are made with high-quality borosilicate glass and undergo quality checks before distribution.”

    Frankel also asks viewers if she should use Neosporin, adding, “What exactly do I do to get this, like, to close up right now?”

    The answer to whether or not she should use Neosporin was met by a lot of commenters with a resounding no—and dermatologists agree. “The most important first step is to gently clean the wound,” says board-certified dermatologist Jenna Queller, MD, founder of DermWorks in Boca Raton, Florida. “Wash the area with mild soap and water to remove any debris and reduce the risk of infection. Keep the wound moist rather than letting it dry out. Apply a thin layer of plain petroleum jelly or a healing ointment and cover it with a clean bandage if possible." And of course, if the cut is deeper, you should absolutely seek medical care beyond first aid.

    To prevent scarring, sunscreen is key. “Once the skin begins healing, strict sun protection is essential,” Dr. Queller says. “UV exposure can darken healing skin and increase the chance of a permanent mark.”

    But let's back up a bit. Is facial cupping even worth this potential problem?

    “Facial cupping is essentially a gentle suction technique that’s meant to temporarily increase blood flow and lymphatic drainage in the skin,” Dr. Queller says. Although you may notice a short-term reduction in puffiness, she adds, there isn’t strong scientific evidence supporting any lasting contouring benefits.

    It's also not without its risks, as Frankel unfortunately learned first-hand. There's the possibility of broken capillaries, irritation—or worse. “Many facial cupping tools are made from glass, and if they break or chip during use, that can easily lead to cuts or lacerations on the face,” Dr. Queller says. “The face has extremely delicate skin and a dense network of blood vessels, so aggressive suction or broken tools can lead to bruising, cuts, or long-term capillary damage.”

    As Frankel warned, it's easy to see someone using a product on TikTok or Instagram and feel influenced. But it's important to do thorough research on not only the quality of the product, but also how to use it to reduce the possibility of something going wrong. “Social media often makes these techniques look quick and easy," Dr. Queller says. "But many at-home facial tools still carry risks when used improperly.”

  • Wakse Meltoway Hair Dissolving Cream Makes Removing Body Hair a Lot More Pleasant—Review

    Wakse Meltoway Hair Dissolving Cream Makes Removing Body Hair a Lot More Pleasant—Review

    Image may contain Bottle Lotion Cosmetics and Perfume$20 at WakseSave StorySave this storySave StorySave this story

    TL;DR:

    • What it is: A depilatory cream
    • What it does: Removes face and body hair using a topical chemical solution
    • Who it’s for: Anyone looking to remove face and/or body hair without the help of wax or a razor

    Depilatory creams are best known for removing body hair without the help of wax or a razor, and the often unbearable rotten-egg smell that comes with them. Not this one, though. Wakse Meltoway Hair Dissolving Cream’s thick lotion safely dissolves hair with tropical scents reminiscent of smoothies, not sulfur, and leaves skin feeling soft and silky. (You picked one of the two fruity fragrances—Mango Magic or Guava Butter—to receive in your March Allure Beauty Box.)

    Here’s how it works: Depilatory creams contain a chemical solution that breaks down the keratin structure of the hair follicle, which weakens the strands at the skin’s surface, causing them to “fall off.” "The active ingredients usually found in hair-removal creams include calcium thioglycolate or potassium thioglycolate, which sever the hair's protein bonds," Divya Shokeen, MD, a Manhattan Beach, California-based board-certified dermatologist, previously told Allure. Once severed, hair can easily be wiped away with a towel.

    I typically don’t use depilatory creams, but the paste-like Wakse Meltoway Hair Dissolving Cream makes the process easy. Pump the product directly onto clean, dry skin, and then rub into body hair using your fingertips. (Hot tip: Wear gloves! Then wash your hands immediately after application.)

    For the face, leave the cream on for two to three minutes, and five to eight minutes for the body before removing. Wipe away and rinse with water—then wash your hands (again)! If your skin leans more sensitive, do a quick patch-test before diving in. The final result should be soft and hair-free, which should last about a week, depending on how fast your hair grows.

    The Wakse Meltoway Hair Dissolving Cream in Mango Magic or Guava Butter is in the March Allure Beauty Box.

    GET THE BOXWakse Meltoway Hair Dissolving Cream

    Wakse Meltoway Hair Dissolving Cream

    $20 at Wakse$20 at Wakse

  • Shop SkinCeuticals’ Gift with Purchase Promotion

    Shop SkinCeuticals’ Gift with Purchase Promotion

    a collage of Allure beauty editors holding SkinCeuticals products and product silos on a white backgroundCollage: Jemeria Davison; Source images: Courtesy of SkinCeuticals and editorsSave StorySave this storySave StorySave this story

    Eyeing something from SkinCeuticals? Consider this your sign. Whether you’ve been meaning to restock your favorites or finally try that hyaluronic acid serum everyone raves about, now’s a pretty good time—because right now, the more you add to cart, the more freebies you’ll unlock.

    Few skin-care brands have earned as much loyalty from editors and dermatologists as SkinCeuticals. Since launching in the late ’90s, the brand has built its reputation on science-backed formulas—think antioxidant serums, barrier repair creams, and treatment-focused staples. At Allure, we’ve been fans for years, and more than a few SkinCeuticals products have nabbed a Best of Beauty Award along the way.

    Here’s how the SkinCeuticals gift with purchase promotion works:

    • Spend $200 and you can hand-pick a free four-piece gift set.
    • Hit $300, and you’ll also receive a mini product (options include the fan-favorite Triple Lipid Restore 2:4:2).
    • Reach $350, and you’ll score a skin-care accessory, too—gua sha, anyone?

    Just don’t wait too long: The promotion ends March 20, 2026. If you need a little inspiration, scroll on to see the SkinCeuticals products we’re personally adding to our carts.

    Our Favorite SkinCeuticals Products

    • All the Best: Best Sellers Discover Set, $490 $441
    • Dynamic Duo: A.G.E. Interrupter Duo, $370 $333
    • Lit From Within: Radiant Skin Duo, $275 $248
    • The ABCs of A.G.E.: A.G.E. Advanced Eye, $125
    • Brighter Days Ahead: Daily Brightening UV Defense Sunscreen SPF 30, $65

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Meet the experts
    • How we test and review products
    • Our staff and testers

    All the Best: Best Sellers Discover Set

    SkinCeuticals Best Sellers Discover Set in branded component on a light gray backgroundSave to wishlistSave to wishlist

    SkinCeuticals

    Best Sellers Discover Set

    $490 $441 (10% off)

    Skinceuticals

    Why it's worth it: Think of the Best Sellers Discovery Set as a greatest-hits lineup for anyone curious about the brand’s most talked-about formulas. You’ll find the iconic C E Ferulic—a four-time Best of Beauty winner and one of our favorite vitamin C serums. “I really dig the effect of SkinCeuticals C E Ferulic because of the antioxidant and keratolytic benefits of vitamin C and ferulic acid,” Toronto-based board-certified dermatologist Geeta Yadav, MD, previously told Allure. The set also includes the brand’s peptide-powered P-Tiox Serum and the nourishing Triple Lipid Restore 2:4:2.

    Used together, the trio makes for a simple routine ideal for mature skin: Apply C E Ferulic in the morning for antioxidant protection, follow with P-Tiox to smooth the look of expression lines, and top it off with Triple Lipid Restore 2:4:2, which features a patented ratio of 2% ceramides, 4% cholesterol, and 2% fatty acids. “This moisturizer is a great option to replenish moisture and strengthen the natural skin barrier,” New York City-based board-certified dermatologist Marisa Garshick, MD, told Allure. Considering the full-size trio typically runs about $490, this set is a smart way to try them together.

    Allure executive beauty director Jenny Bailly applying the SkinCeuticals C E Ferulic

    Jenny Bailly

    Allure editor in chief Jessica Cruel applying the SkinCeuticals P-Tiox

    Jessica Cruel

    Tester feedback of C E Ferulic from executive beauty director Jenny Bailly

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    “I’ve been blending four drops of C E Ferulic on my bare skin (under sunscreen, of course) every morning for about a decade. Every time I stray, my hyperpigmentation rises to let me know I made a grave mistake.” —Jenny Bailly, executive beauty director

    Tester feedback of P-Tiox from editor in chief Jessica Cruel

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    “There is a combination of peptides, niacinamide, and PHA in P-Tiox to help target a very specific sign of aging: expression lines. As someone who loves to laugh, I am particularly concerned about my nasolabial folds, a.k.a. smile lines. I use this serum so they don't get any worse. I have to say, I find my filler is lasting a lot longer in that area. It is not a complete replacement for aesthetic treatments like filler or neurotoxin, but this serum can complement those in-office treatments as maintenance. I like to switch off between this and my retinol.” —Jessica Cruel, editor in chief

    More to know

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    • What’s included: SkinCeuticals C E Ferulic, SkinCeuticals P-Tiox, SkinCeuticals Triple Lipid Restore 2:4:2
    • Who it’s for: mature skin, especially those with fine lines, dullness, or discoloration
    • Fragrance-free: yes

    Dynamic Duo: A.G.E. Interrupter Duo

    Skinceuticals A.G.E. Interrupter Duo in branded components on a light gray backgroundSave to wishlistSave to wishlist

    SkinCeuticals

    A.G.E. Interrupter Duo

    $370 $333 (10% off)

    Skinceuticals

    Allure commerce editor Sarah Han applying the SkinCeuticals A.G.E. Interrupter Advanced

    Sarah Han

    Why it's worth it: Its name isn’t a tongue-in-cheek nod to getting older—the A.G.E. Interrupter Duo refers to advanced glycation end-products, sticky sugar-protein bonds that naturally form in the body over time and can weaken collagen, contributing to wrinkles, laxity, and crepey texture. The two-step routine includes the sculpting A.G.E. Interrupter Ultra Serum, which targets four key areas (forehead, cheeks, jawline, and neck) to create a more lifted look. If you’ve been experiencing skin laxity after rapid weight loss, the formula has also been physician-tested in people—including those taking GLP-1 medications.

    Follow up with A.G.E. Interrupter Advanced, a rich cream loved for its thicker, cushiony texture. New York City-based board-certified dermatologist Dhaval Bhanusali, MD, calls it a “great, thicker cream that provides improvement for age-related changes, as well as hydration.” Featuring the brand’s proprietary Proxylane to boost skin’s natural glycan levels—complex sugars that keep skin hydrated, firm, and springy—the formula is more nourishing than active-heavy, so it layers easily alongside treatments like retinoids at night.

    Tester feedback of A.G.E. Interrupter Advanced from commerce editor Sarah Han

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    “In the daytime, my combo skin and I adore a lightweight gel-cream, but come nighttime, I reach for a thicker cream that creates a strong seal for all of the essences and serums I slather on. SkinCeuticals' A.G.E. Interrupter Advanced is one of the all-timers—it's rich but not overly heavy, a.k.a. it melts into my skin quickly. I especially love that it's targeted towards fine lines because, while I'm not considered mature quite yet (I’m almost 33, for the record), I've been seeing more faint forehead lines pop up, and I want to do everything in my power (even though aging is a blessing!) to maintain elasticity and glow. A.G.E. Interrupter Advanced is the perfect nightcap, hard stop.” —Sarah Han, commerce editor

    More to know

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    • What’s included: SkinCeuticals A.G.E. Interrupter Ultra Serum, SkinCeuticals A.G.E. Interrupter Advanced
    • Who it’s for: people with skin laxity or wrinkles
    • Fragrance-free: yes

    Lit From Within: Radiant Skin Duo

    Skinceuticals Radiant Skin Duo in branded components on a light gray backgroundSave to wishlistSave to wishlist

    SkinCeuticals

    Radiant Skin Duo

    $275 $248 (10% off)

    Skinceuticals

    Why it's worth it: With the Radiant Skin Duo, dry skin doesn’t stand much of a chance. The set includes the 2024 Best of Beauty-winning Hyaluronic Acid Intensifier Multi-Glycan Serum, an upgraded take on the brand’s original H.A. Intensifier that, true to its name, drives intense hydration into the skin. Along with classic humectant hyaluronic acid to soften the look of fine lines, the formula also features licorice root to brighten, antioxidant-rich purple rice, and Proxylane. Seal it all in with Triple Lipid Restore 2:4:2, and together the duo layers hydration and lipid support, helping skin hold onto moisture and look smoother and glowier.

    Han applying the SkinCeuticals Hyaluronic Acid Intensifier Multi-Glycan Serum

    Sarah Han

    Allure senior beauty editor Jesa Marie Calaor applying the SkinCeuticals Triple Lipid Restore 2:4:2

    Jesa Marie Calaor

    Tester feedback of Hyaluronic Acid Intensifier Multi-Glycan Serum from Han

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    “I don't love most HA serums, but SkinCeuticals—as it often proves to be—is the exception. It's supremely silky (it kinda reminds me of snail mucin, but much more pleasant and fast-absorbing!) and gives my skin an instant plumping effect. I love pairing it with my antioxidant and retinol serums for the all-day or all-night hydrating boost my skin usually desperately needs, especially in the colder months. I'd be lying if I said I didn't find the pink color very pretty…and also kind of surprising for such a serious brand!” —Sarah Han, commerce editor

    Tester feedback of Triple Lipid Restore 2:4:2 from senior beauty editor Jesa Marie Calaor

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    “Finding a moisturizer to use with my tretinoin was challenging. I test hundreds each year, yet I still had trouble finding a formula that didn’t sting upon application and kept my skin moisturized for more than a few hours. That is, until I returned to this one. It’s an oldie but a goodie, feeling rich but not heavy. It isn't oily or sticky, so I’m not leaving marks on my pillows when I sleep. It feels like a comforting blanket, which I especially appreciated when I first started my tretinoin journey, and my cheeks felt extra-spicy.” —Jesa Marie Calaor, senior beauty editor

    More to know

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    • What’s included: SkinCeuticals Hyaluronic Acid Intensifier Multi-Glycan Serum, SkinCeuticals Triple Lipid Restore 2:4:2
    • Who it’s for: everyone, especially those with dry skin
    • Fragrance-free: yes

    The ABCs of A.G.E.: A.G.E. Advanced Eye

    SkinCeuticals A.G.E. Advanced Eye in a frosted jar with black cap on light gray background with allure best of beauty sealSave to wishlistSave to wishlist

    SkinCeuticals

    A.G.E. Advanced Eye

    $125

    Skinceuticals

    Why it’s worth it: If you’ve ever thought eye creams were just miniature versions of your face moisturizer, it’s probably because you haven’t met SkinCeuticals’ A.G.E. Advanced Eye. This 2023 Best of Beauty winner proves that formulas made specifically for the delicate eye area can hold their own. It targets crow’s feet and crepey texture with a powerhouse lineup that includes Proxylane to support skin firmness, antioxidant-rich blueberry extract, and a blend of flavonoids and peptides that smooth and strengthen the skin around the eyes. “It improves the appearance of crow’s feet through its potent combination of Proxylane, blueberry extract, and a complex of flavonoids and synergistic peptides,” New York City-based board-certified dermatologist Lauren Penzi, MD, told Allure. Rather than simply adding collagen to the surface, the formula encourages skin to produce more of its own over time, which can lead to firmer, smoother-looking skin. Light-reflecting ingredients also subtly brighten the undereye area—though, as with most skin-care wins, consistent use is where the real payoff shows up.

    Allure contributing commerce editor Deanna Pai applying the SkinCeuticals A.G.E Advanced Eye

    Deanna Pai

    Allure senior commerce director Shanna Shipin applying the SkinCeuticals A.G.E. Advanced Eye

    Shanna Shipin

    Tester feedback from contributing commerce editor Deanna Pai

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    "I have what plastic surgeons have called an 'expressive face,' so my crow's feet are out of control when I smile. This makes a noticeable difference in their length and depth, but doesn't exacerbate my milia or lead to pilling. I really appreciate that it feels balmy and nourishing but not heavy, so I can apply the rest of my skin care and makeup right after—helpful when I'm trying to get ready with my kid hounding me." —Deanna Pai, contributing commerce editor

    Tester feedback from senior commerce director Shanna Shipin

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    "Thanks to genetics and my big cheeks, I've had crow's feet since grade school. The larger smile-induced lines have never bothered me before, but as I've gotten older, there's been a proliferation of fine lines around my eyes, along with overall thinning and loss of suppleness in that area. Lifelong eyelid eczema—and rubbing at said eczema (naturally!)—have not only contributed to premature aging but have also made it very difficult for me to find an eye cream that doesn't irritate my skin. Thankfully, SkinCeuticals' A.G.E Advanced Eye Cream does exactly what I need: It hydrates the area while making it appear tighter and more plump overall without causing irritation. While I haven't seen the darkness under my eyes corrected just yet, I have noticed a plumper, more alive look to my eyes." —Shanna Shipin, senior commerce director

    More to know

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    • Key ingredients: Proxylane, peptides, glycyrrhetinic acid, blueberry extract, flavonoids
    • Fragrance-free: yes

    Brighter Days Ahead: Daily Brightening UV Defense Sunscreen SPF 30

    SkinCeuticals Daily Brightening UV Defense Sunscreen SPF 30 in branded component on a light gray backgroundSave to wishlistSave to wishlist

    SkinCeuticals

    Daily Brightening UV Defense Sunscreen SPF 30

    $65

    SkinCeuticals

    Allure creative director Amber Venerable applying the SkinCeuticals Daily Brightening UV Defense Sunscreen SPF 30

    Amber Venerable

    Why we love it: If your sunscreen could dmultitask, wouldn’t you want it to? SkinCeuticals' Daily Brightening UV Defense Sunscreen SPF 30 pulls double duty by protecting skin from UV damage while fading the look of discoloration. The formula combines tranexamic acid, niacinamide, and phenylethyl resorcinol—ingredients known for brightening uneven tone—along with light-reflecting mica for an instant glow as it gives your skin broad-spectrum protection. While it's great for all skin types, Dara Spearman, MD, a board-certified dermatologist in Fort Wayne, Indiana, especially recommends it for people prone to excess sebum since the texture is lightweight and won’t add any extra greasiness. All the more reason to stock up before summer hits.

    Tester feedback from creative director Amber Venerable

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    "I loved the consistency and how lightweight yet moisturized my skin felt after using it. You do have to be sure to blend it completely on darker skin tones, but it does seep in once you fully rub it in." —Amber Venerable, creative director

    More to know

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    • Key ingredients: tranexamic acid (1%), glycerin (7%), niacinamide (2%), phenylethyl resorcinol (0.3%)
    • Who it’s for: people with discoloration, mature skin
    • Fragrance-free: yes

    Frequently Asked Questions

    Meet the experts

    • Dhaval Bhanusali, MD, a board-certified dermatologist based in New York City
    • Marisa Garshick, MD, a board-certified dermatologist based in New York City and Englewood, New Jersey
    • Lauren Penzi, MD, a board-certified dermatologist based in New York City
    • Dara Spearman, MD, a board-certified dermatologist in Fort Wayne, Indiana
    • Geeta Yadav, MD, a board-certified dermatologist based in Toronto

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best SkinCeuticals products, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 7 Best Foundations for Acne-Prone Skin of 2026 for an Even Base

    7 Best Foundations for Acne-Prone Skin of 2026 for an Even Base

    Image may contain Cosmetics Bottle and PerfumeCollage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    Wearing one of the best foundations for acne-prone skin can make a big difference in your relationship with makeup. Anyone who has struggled with acne, be it cystic acne, oil-spurred T-zone blemishes, or dryness-related breakouts, knows that it can be tough to find a base product that offers coverage without looking cakey or causing future flare-ups.

    The key: Finding a foundation that’s thin, but dries down “because the less your base shifts, the less you touch your face, the less you re-layer, and the less texture gets amplified by midday,” says New York City-based makeup artist Christian Briceno. Our favorites are made with gentle ingredients like hydrating hyaluronic acid and anti-inflammatory ingredients like lactobacillus ferment to calm sensitivity. Read on for the best foundations for acne-prone skin, plus insight from dermatologists and makeup artists on what makes a breakout-friendly formula.

    Our Top Foundations for Acne-Prone Skin

    • Best Overall: Armani Beauty Luminous Silk Foundation, $69
    • Best Demi-Matte: Estée Lauder Double Wear Stay-in-Place Foundation, $52
    • Best Matte: Lancôme Teint Idole Ultra Wear Foundation, $53
    • Best CC Cream: IT Cosmetics Your Skin But Better CC+ Cream With SPF 50+, $47

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Which ingredients should I look for in a foundation for acne-prone skin?
    • Which ingredients should I avoid in foundation?
    • What is the best way to apply foundation if I have acne-prone skin?
    • What other steps can I take in my routine to prevent new breakouts from forming?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Armani Beauty Luminous Silk Foundation

    Giorgio Armani Luminous Silk Foundation in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Giorgio Armani

    Luminous Silk Foundation

    $69

    Nordstrom

    $69

    Sephora

    Why we love it: We’d be lying if we said we weren’t a little nervous when Giorgio Armani reformulated its beloved Luminous Silk foundation. But thankfully, after testing, it’s still one of our favorite base products. The new version comes in more accurate olive and deep shades, thanks to the addition of green and blue pigments that prevent ashiness, Armani Beauty research and development specialist Rena Hayashi told Allure. It’s also made with hydrating glycerin and caprylyl glycol (a humectant), plus brightening niacinamide for a more even skin tone over time. Multiple editors confirmed that the light- to medium-coverage formula glides over dry and oily skin effortlessly while hiding redness and discoloration. It also layers well without feeling too thick or mask-like, so you can build it up where you need to. And the radiant finish? Still iconic: “The new formula is just as beautiful, just as luminous, and just as trustworthy,” NYC-based makeup artist Kirin Bhatty told Allure.

    Allure Beauty Box content manager Hannah Brower before applying the Giorgio Armani Luminous Silk Foundation

    Allure Beauty Box content manager Hannah Brower before applying the Armani Beauty Luminous Silk Foundation

    Hannah BrowerBrower after applying the Giorgio Armani Luminous Silk Foundation

    Brower after applying the Giorgio Armani Luminous Silk Foundation

    Hannah Brower

    Tester feedback from Beauty Box content manager Hannah Brower

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    “After applying with a sponge, I wore this for a night out, and after many, many hours, my makeup still looked flawless. The foundation didn't separate, slip, or feel heavy at all. I have acne-prone skin, and products can easily cause breakouts, but thankfully, I didn't notice any blemishes in the days following. I absolutely love the new formula—even more than the original—though I will miss the classic frosted glass bottle. That said, this launch has reignited my love for Luminous Silk, and it will likely become my new go-to.” —Hannah Brower, Beauty Box content manager

    More to know

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    • Key ingredients: glycerin, niacinamide, caprylyl glycol
    • Who it’s for: all skin types with texture, discoloration, or acne
    • Coverage: medium
    • Shades: 44

    Best Demi-Matte: Estée Lauder Double Wear Stay-in-Place Foundation

    Estee Lauder Double Wear Stay-in-Place Foundation in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Estée Lauder

    Double Wear Stay-in-Place Foundation

    $52 $39 (25% off)

    Amazon

    $52

    Nordstrom

    $52

    Ulta Beauty

    Why we love it: For an oil-controlling (but not flat) finish, there’s Estée Lauder’s recently reformulated Double Wear Stay-in-Place Foundation. The new version is made with “polymer mesh matrix technology,” a mix of polymers that helps the foundation move with your skin, according to the brand. You’ll also see AlgaeNiacin, “a proprietary blend that combines brown algae and niacinamide to decrease sebum production for a more matte and oily-skin-friendly story,” cosmetic chemist Amanda Lam told Allure. But the acne-friendly ingredients don’t stop there: Other key players include lactobacillus ferment, a probiotic that soothes skin while defending against bad bacteria, and resveratrol, an antioxidant plant compound that smoothes over dry, scaly patches.

    You can build up coverage to mask bouts of redness and discoloration, and the shine-free finish lasts up to 36 hours (although we highly recommend washing your face before then!). “On acne-prone skin, that stability is everything,” says Briceno. He notes that, when foundation stays put, you don’t need to add more product or touch up your face throughout the day, which can make breakouts look raised and irritated.

    Allure senior beauty editor Jesa Marie Calaor before applying the Este Lauder Double Wear StayinPlace Foundation

    Allure senior beauty editor Jesa Marie Calaor before applying the Estée Lauder Double Wear Stay-in-Place Foundation

    Jesa Marie CalaorCalaor after applying the Este Lauder Double Wear StayinPlace Foundation

    Calaor after applying the Estée Lauder Double Wear Stay-in-Place Foundation

    Jesa Marie Calaor

    Tester feedback from senior beauty editor Jesa Marie Calaor

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    “The new Estée Lauder Double Wear is reliable in every way you’d want a foundation formula to be: It glides on smoothly, doesn’t catch on the dry patches around my lips and along my jawline, and lasts through an entire workday (which, during Fashion Week, stretches well beyond midnight). I wore 4N2 Spiced Sand, a neutral medium shade, and it’s a spot-on match for my winter skin tone. (I'm floored, because many of my winter foundations skew a little too warm, and I definitely don't have cool undertones.) It covers redness and discoloration beautifully, but I do wish it were more lightweight, so it wouldn’t conceal the beauty marks I love so much.” —Jesa Marie Calaor, senior beauty editor

    More to know

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    • Key ingredients: niacinamide, glycerin, lactobacillus ferment, resveratrol
    • Who it’s for: people with oily skin who prefer a natural-looking finish
    • Coverage: buildable, medium to full
    • Shades: 70

    Best Matte: Lancôme Teint Idole Ultra Wear Foundation

    Lancome Teint Idole Ultra Wear in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Lancôme

    Teint Idole Ultra Wear Foundation

    $53

    Amazon

    $53

    Nordstrom

    $53

    Ulta Beauty

    Why we love it: T-zone looking shiny by lunch? Lancôme’s Teint Idole Ultra Wear Foundation is made with oil-absorbing perlite and silica, leaving a matte finish that stays intact all day. Still, the formula isn’t drying, thanks to hydrating hyaluronic acid, glycerin, and soothing, antioxidant-packed moringa oil. It’s also a favorite of NYC-based makeup artist Delina Medhin because "it helps cover up acne as your skin heals," she told Allure. Whether you’re dealing with active breakouts, dark spots, texture, or all of the above, Teint Idole can help create a smoother, even base that won’t stress your skin out further.

    Pro tip: The brand’s Teint Idole Ultra Wear All-Over Concealer pairs perfectly with this foundation and offers up to 24 hours of wear—no touch-ups needed.

    Pai before applying the Lancôme Teint Idole Ultra Wear Foundation

    Pai before applying the Lancôme Teint Idole Ultra Wear Foundation

    Deanna PaiPai after applying the Lancôme Teint Idole Ultra Wear Foundation

    Pai after applying the Lancôme Teint Idole Ultra Wear Foundation

    Deanna Pai

    Tester feedback from contributing commerce editor Deanna Pai

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    "While I usually prefer a lightweight foundation, there's nothing I trust more than this to get me through a breakout—or the usual post-inflammatory dark spots that follow. It gives me just enough coverage to even out my skin, but doesn't ever feel cakey, and the transfer-proof, sweat-resistant formula can hold up even on the hottest days.” —Deanna Pai, contributing commerce editor

    More to know

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    • Key ingredients: hyaluronic acid, glycerin, moringa oleifera seed extract (moringa oil), lactobacillus, perlite, silica
    • Who it’s for: people with oily or combination skin who prefer a matte finish
    • Coverage: full
    • Shades: 55

    Best CC Cream: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+

    IT Cosmetics Your Skin But Better CC+ Cream With SPF 50+ in branded component on a light gray backgroundSave to wishlistSave to wishlist

    IT Cosmetics

    Your Skin But Better CC+ Cream with SPF 50+

    $47 $40 (15% off)

    Amazon

    $47

    Nordstrom

    $47

    Ulta Beauty

    Allure senior director of commerce audience & analytics Lexi Herrick applying the IT Cosmetics Your Skin But Better CC+ Cream With SPF 50+

    Lexi Herrick

    Why we love it: CC (or color-correcting) creams are all about skin-like coverage, and the IT Cosmetics Your Skin But Better CC+ Cream delivers. It "corrects any uneven skin tone, hyperpigmentation, and redness, and also blurs pores—while still leaving a natural finish on the skin," NYC-based makeup artist Neil Scibelli told Allure. A three-time Readers’ Choice Award winner, this cream is packed with broad-spectrum SPF 50 and hydrating heroes, hyaluronic acid, and snail mucin. Meanwhile, brightening caffeine and niacinamide get to work on dark spots left behind by previous breakouts. Skin is left looking more even and glowy.

    Editor’s note: We always suggest using a standalone sunscreen before applying any makeup, even if it has at least SPF 30—because chances are, you aren’t applying the recommended amount.

    Herrick before applying the IT Cosmetics Your Skin But Better CC Cream With SPF 50

    Herrick before applying the IT Cosmetics Your Skin But Better CC+ Cream With SPF 50+

    Lexi HerrickHerrick after applying the IT Cosmetics Your Skin But Better CC Cream With SPF 50

    Herrick after applying the IT Cosmetics Your Skin But Better CC+ Cream With SPF 50+

    Lexi Herrick

    Tester feedback from senior director of commerce audience & analytics Lexi Herrick

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    "The coverage of this CC cream cannot be matched. As someone who still fights active breakouts, this cream provides amazing coverage for all blemishes, dark spots, and scars. It brightens my whole face, lasts all day long, and the SPF is perfect for long summer days when you need coverage and extra protection." —Lexi Herrick, senior director of commerce audience & analytics

    More to know

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    • Key ingredients: hyaluronic acid, niacinamide, caffeine, glycerin, snail secretion filtrate (snail mucin), 6.3% zinc oxide, 9.02% titanium dioxide
    • Who it’s for: people with dry skin and texture, redness, large pores, and/or hyperpigmentation
    • Coverage: full
    • Shades: 17

    Best for Hyperpigmentation: Saie Slip Tint SPF 35 Tinted Moisturizer

    Saie Slip Tint SPF 35 Tinted Moisturizer in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Saie

    Slip Tint SPF 35 Tinted Moisturizer

    $38

    Amazon

    $38

    Sephora

    $38

    Credo Beauty

    Allure senior staff writer Elizabeth Gulino applying the Saie Slip Tint SPF 35 Tinted Moisturizer

    Elizabeth Gulino

    Why we love it: Saie’s Slip Tint SPF 35 Tinted Moisturizer is super-lightweight, but still packed with ingredients that dry, acne-prone skin loves. In addition to mineral SPF—which tends to be gentler on sensitive skin than chemical SPF—there’s redness-reducing bisabolol, soothing aloe vera, and hydrating hyaluronic acid. But the real star is brightening licorice root extract, which can help fade dark spots and hyperpigmentation over time. No wonder it won an Allure Best of Beauty Award. While Slip Tint doesn’t come in as many shades as many of our other picks do, each shade is designed to blend in seamlessly with a wide range of skin tones. (You can also utilize the brand’s Shade Finder to find the right match!).

    Gulino before applying the Saie Slip Tint SPF 35 Tinted Moisturizer

    Gulino before applying the Saie Slip Tint SPF 35 Tinted Moisturizer

    Elizabeth GulinoGulino after applying the Saie Slip Tint SPF 35 Tinted Moisturizer

    Gulino after applying the Saie Slip Tint SPF 35 Tinted Moisturizer

    Elizabeth Gulino

    Tester feedback from senior staff writer Elizabeth Gulino

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    "It only took a week of using this product for me to add it to my beauty drawer permanently. The application is easy, it provides just enough buildable coverage, and it has left my skin looking glowy without being too oily. A feat! I've been applying it with Saie's The Big Brush—a perfect combination, in my opinion. I've been using shade two, which was formulated for very light skin tones with peach undertones. The packaging looks and feels luxe, but the scent is not my favorite. That's not necessarily a dealbreaker for me, though." —Elizabeth Gulino, senior staff writer

    More to know

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    • Key ingredients: 15% zinc oxide, glycerin, lactobacillus, bisabolol, hyaluronic acid, aloe vera, licorice root extract
    • Who it’s for: people with dry skin and hyperpigmentation
    • Coverage: light
    • Shades: 14

    Best Lightweight: Basma Beauty The Foundation Stick

    Basma Beauty The Foundation Stick in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Basma

    The Foundation Stick

    $40

    Amazon

    $40

    Sephora

    Allure senior commerce editor Sarah Felbin applying the Basma Beauty The Foundation Stick

    Sarah Felbin

    Why we love it: You hate how heavy some foundations feel—we get it, and so does Basma Beauty. Just a few swipes of The Foundation Stick is enough to cover your whole face, and the formula layers easily without caking. It’s made with moisturizing, dry-skin-friendly apricot seed oil, so it won’t emphasize scaly patches or flakes. Plus, soothing aloe vera and skin barrier-strengthening vitamin E help maintain balance, even if you have sensitive skin (like our editor does). Pro tip: Pick up a second stick in a slightly deeper shade to add definition—like a cream bronzer designed to conceal texture.

    Felbin before applying the Basma Beauty The Foundation Stick

    Felbin before applying the Basma Beauty The Foundation Stick

    Sarah FelbinFelbin after applying the Basma Beauty The Foundation Stick

    Felbin after applying the Basma Beauty The Foundation Stick

    Sarah Felbin

    Tester feedback from senior commerce editor Sarah Felbin

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    “I have sensitive, oily, acne-prone skin, so it's hard for me to find a foundation that has good coverage and lasts all day without separating, especially in my T-zone. Basma's foundation stick has quickly become my favorite base product because it checks every box. I love that I can layer it where I need more coverage, and I can even apply a little under my eyes underneath my concealer to help hide my dark circles. I only need a few swipes to even out my skin tone, even when I'm breaking out, and the shade match is one of the best I've ever found. I was a foundation stick skeptic—I've tried others that were too thick and drying—but this one made me a believer.” —Sarah Felbin, senior commerce editor

    More to know

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    • Key ingredients: apricot oil, aloe vera, vitamin E
    • Who it’s for: people with dry or textured skin
    • Coverage: buildable, light to full
    • Shades: 42

    Best Medium-Coverage: LYS Beauty Triple Fix Blurring Skin Tint Foundation Stick

    LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick in branded component with best of beauty 2025 seal in the top right corner on a light gray backgroundSave to wishlistSave to wishlist

    LYS Beauty

    Triple Fix Blurring Skin Tint Foundation Stick

    $28

    Sephora

    $28

    Credo Beauty

    Why we love it: LYS Beauty’s Triple Fix Blurring and Hydrating Skin Tint Foundation Stick snagged a Best of Beauty Award for its part-serum, part-primer, part-foundation formula. Safflower and rosehip seed oils pull double duty, moisturizing skin as they help the color glide on evenly. Meanwhile, green tea extract soothes redness and irritation, hyaluronic acid hydrates, and watermelon fruit extract helps skin hold onto moisture. Swipe it on wherever you want to even your skin tone, or apply a few layers for natural-looking medium coverage all over. Bonus: The solid stick formula is super-easy to travel with or toss in your bag for touch-ups while you’re on the go.

    Tester feedback from senior copy manager Dawn Rebecky

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    “This foundation stick is so packed with goodie ingredients, you might expect the formula to feel heavy. But the light-to-medium coverage blends beautifully (even around my nose) and feels like nothing on my skin, even layered over SPF. One glance in the mirror, though, and I know it's there, keeping me looking cool and crease-less all day." —Dawn Rebecky, senior copy manager

    More to know

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    • Key ingredients: hyaluronic acid, green tea extract, safflower seed oil, rosehip seed oil, watermelon fruit extract
    • Who it’s for: all skin types with texture
    • Coverage: buildable, light to medium
    • Shades: 22

    Frequently Asked Questions

    Which ingredients should I look for in a foundation for acne-prone skin?

    When shopping for foundation attuned to the needs of acne-prone skin, check for acne-fighting and soothing ingredients. "Look for ingredients such as salicylic acid, which works to clear the pores and exfoliate while they cover," Mona Gohara, MD, a board-certified dermatologist based in Connecticut, explains. “This beta hydroxy acid penetrates pores and breaks down the bonds between dead skin cells, oil, and other debris that clog pores,” Cincinnati, Ohio-based cosmetic chemist Kelly Dobos adds.

    Word to the wise: Salicylic acid can limit your color options, which is why you won’t find it in any of our picks. “Products containing salicylic acid need to be formulated at a low pH in order to be effective, and ultramarines—a class of pigments that are helpful when creating deeper skin tones—do not tolerate low pH well,” Dobos says.

    You should also prioritize formulas featuring ceramides, niacinamide, and hyaluronic acid that help hydrate acne-induced dryness. "These ingredients help to reduce redness and inflammation and restore the skin's protective barrier,” Maryland-based board-certified dermatologist Ife Rodney, MD, told Allure. Dobos adds that “Bisabolol has potent anti-inflammatory properties, helping to reduce redness and calm irritated skin, as well as mild antimicrobial properties, which may also help in managing acne-prone skin.”

    Which ingredients should I avoid in foundation?

    New York City-based dermatologist Kseniya Kobets, MD, recommends steering clear of isopropyl myristate, isopropyl isostearate, butyl stearate, and octyl palmitate. Also, watch out for heavy, oil-based, and occlusive ingredients in your foundation—these can clog pores and cause new breakouts to form. Some people are also sensitive to lanolin, Dr. Kobets adds.

    What is the best way to apply foundation if I have acne-prone skin?

    “Prep is everything,” says MarQuis Ward, an Atlanta-based makeup artist. He recommends starting with a light layer of hydration on top of clean skin and, if you need one, an oil-controlling primer only in the areas where you get shiny. Next, it’s time for foundation: Start with a thin layer and build coverage where needed, Ward says. “Pressing product into the skin with a damp sponge creates the most seamless result and prevents dragging across active breakouts,” he adds.

    When you’re ready to set, use a fine translucent powder wherever you crease or produce excess oil. (“Over-powdering can emphasize texture,” Ward says.) Finish with a lightweight setting spray all over to melt everything together.

    Need to touch up throughout the day? “Blot first, always,” Briceno says—otherwise, your powder may mix with the oil on your face to create a paste. Then, he recommends adding a small amount of powder only where you see shine. Notice a spot peeking through? Try tapping a tiny amount of concealer directly on top of it, he says, press the edges until they disappear, and then finish with powder.

    What other steps can I take in my routine to prevent new breakouts from forming?

    Makeup can only do so much—it’s important to assess your skin-care routine, too. Use a non-stripping cleanser, a moisturizer with humectants, lipids, and ceramides that won’t clog your pores, and a mineral sunscreen, and avoid layering too many products on top of each other, Dr. Kobets says. At the end of the day, remove your makeup using micellar water (not makeup wipes), she adds, and don’t over-cleanse. Both Dr. Kobets and Ward also recommend washing your makeup brushes and tools often to prevent bacteria from spreading.

    Meet the experts

    • Christian Briceno, a makeup artist based in New York City
    • Kirin Bhatty, a makeup artist based in New York and Los Angeles
    • Rena Hayashi, Armani Beauty research and development specialist
    • Amanda Lam, a cosmetic chemist based in Los Angeles
    • Delina Medhin, a makeup artist based in New York City
    • Mona Gohara, MD, a board-certified dermatologist based in Connecticut
    • Ife Rodney, MD, a board-certified dermatologist based in Maryland
    • Kseniya Kobets, MD, a dermatologist based in New York City and the director of cosmetic dermatology at Montefiore Einstein Advanced Care
    • Neil Scibelli, a makeup artist based in New York City
    • Kelly Dobos, a cosmetic chemist based in Cincinnati, Ohio

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best foundations for acne-prone skin, we enlisted the help of multiple editors, writers, contributors, dermatologists, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • How “The Bride!”’s Hair and Makeup Paid Homage to the Original Without Copy-and-Pasting

    How “The Bride!”’s Hair and Makeup Paid Homage to the Original Without Copy-and-Pasting

    maggie gyllenhaal and jessie buckley on the set of the the bridePhoto: Courtesy of Warner Bros.Save StorySave this storySave StorySave this story

    In The Scenario, reporter Kirbie Johnson takes readers behind the scenes of the buzziest movies and TV shows to reveal how the best wigs, special effects makeup, and more are created. For this edition, Johnson spoke with Maggie Gyllenhaal, the director of The Bride!, about how she interpreted the character's original 1935 look for the modern(ish) day.

    Monsters are so back, baby: between last year’s Guillermo del Toro-directed Frankenstein; 2024’s Nosferatu, Dracula, which quietly opened this February, and The Vampire Lestat series coming this June, the masses want monsters.

    Now, here comes The Bride!, director Maggie Gyllenhaal’s modern-ish retelling of The Bride of Frankenstein. The Borris Karloff film from 1935 used the titular character’s now-iconic image—elongated hair with puffed-up finger waves, white lightning streaks, and a black lip—to sell the film. But, ironically, she’s only in it for two minutes and doesn’t speak, proof that a strong image can endure. “It's really her look and her spirit that have captured the cultural imagination,” Gyllenhaal told me during our conversation prior to the film’s release.

    The Bride! is a story narrated by the late Mary Shelley, the author of Frankenstein, who possesses the body of a woman named Ida (Jessie Buckley) to tell the stories of a crime boss who committed atrocities against women. This possession ultimately gets Ida killed, but she’s revived after death via electricity by Dr. Cornelia Euphronius (Annette Benning) at the pleas of Frank (né Frankenstein, played by Christian Bale).

    maggie gyllenhaal and jessie buckley on the set of the the bridePhoto: Courtesy of Warner Bros.

    Gyllenhaal’s iteration of the bride differs from the original in a variety of ways, namely that she’s actually leading the movie and gets to speak this time. She also had to have an iconic look all her own: bleached out hair, singed eyebrows and white lashes, black bile she literally projectiles onto her face, body, and tongue, leaving stains. “At the same time, it was important to me that she be very real,” Gyllenhall says. “Along with the iconography, there was real truth. [Ida is in] one dress for the entire movie: it gets stained and ripped and sweat in—then we can relate to her and we can relate to [her] wild experience.”

    Ida’s look does include some nods to the 1935 Bride of Frankenstein, like the electricity-bleached hair, which mirrors those original white streaks, as well as the finger waves and the black lips. But it couldn’t be an exact replication; it needed to make sense for Ida’s story. “What would happen if she were electrocuted?” says Gyllenhaal. “[Her hair] would turn white: all the hair on her body, eyelashes, eyebrows—all of it white.”

    British actor Elsa Lanchester is dressed in costume in a promotional portrait for director James Whale's film 'The Bride...Photo: Getty ImagesEnglish actress Elsa Lanchester  plays the woman created to be the monster's wife in 'Bride of Frankenstein' directed by...Photo: Getty Images

    The ink splatters on her face alongside the body and tongue stains are meant to emulate the black toxic substance used to resurrect her, which is literally leaking out of her. It’s also a symbol, Gyllenhaal says, of Ida reclaiming her voice. “Ida, before she’s reinvigorated, is so silenced. She isn't able to say the things she needs to say and isn't able to call out the monsters around her,” Gyllenhaal says. “In a way, when she coughs up this black stuff out of her throat, it's a way of opening up her space for her voice.”

    jessie buckley as ida in the bridePhoto: Courtesy of Warner Bros.

    Gyllenhaal partnered with Oscar award-winning makeup and prosthetics designer Nadia Stacey to create the look for Buckley and design the prosthetics for the film. Stacey shared on Instagram that the ink splat on Ida’s face was inspired by a Ralph Steadman portrait of American writer Hunter S. Thompson; instead of hand-painting it with makeup, it was created with temporary tattoos custom-made by special effects house Autonomous F/X, likely to help keep the splatter’s continuity throughout the film. Stacey did, however, freehand the body drips using Mehron paint; she wrote that she was inspired by a Man Ray photograph from the 1920s.

    “Maggie and I wanted to show that ink had been pumped into her veins and had spilled out, which is why it drips down her body,” Stacey said in her Instagram caption. “[I wanted the mouth] to look like she had coughed and the ink had splashed up her face and stained her.” Stacey bleached Buckley’s eyebrows and had to follow the continuity of drawn-on and faded brows throughout the shoot. “I definitely wanted to add a punk element to the whole aesthetic.”

    frank and ida in the bridePhoto: Courtesy of Warner Bros.

    It’s also intentional that Frank himself isn’t following the typical design we’ve seen repeated in past adaptations. “Mary Shelley's Frankenstein—I think—asks us to look at the monsters inside of ourselves,” Gyllenhaal says. She points out the emotional complexities of Frankenstein’s monster from the novel; he has human characteristics, like intelligence and vulnerability; he experiences loneliness and abandonment. But he also does truly monstrous things, like killing innocent women and children. “At one point, he says, ‘I'm malicious because I'm miserable,’” Gyllenhaal says.

    She says that giving Frank a normal skin tone instead of green encourages the audience to consider and own the monstrous parts of themselves instead of watching it play out with a mythical monster that isn’t rooted in reality. “It’s way more disturbing and scary to have Frank look like someone who actually was sewn together than someone who's in a Halloween mask,” she says.

  • 9 Best Undereye Masks for Puffiness, Dark Circles, and Tired Eyes

    9 Best Undereye Masks for Puffiness, Dark Circles, and Tired Eyes

    A collage of Alure editors wearing undereye masks and product silos on a gray backgroundCollage: Jemeria Davison; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story

    While we all wish we had the steadiest sleep schedules, the best undereye masks come in handy when we need a quick refresh. These supercharged, patch-sized doses of your favorite skin-care actives tackle puffiness, dryness, dark circles, and fine lines in record time—but, like with all skin care, show the best results when used consistently. Many are single-use for an instant hit of hydration and glow, while others are reusable, locking in your favorite eye creams or serums for deeper, longer-lasting results. Chill them in the fridge for a cooling wake-up call, or let them do their magic at room temperature—either way, they’re a treat your undereyes will thank you for.

    Our Top Undereye Masks

    • Best Overall: CosRx The Peptide Collagen Hydrogel Eye Patch, $23
    • Best Splurge: Chanel Le Lift Flash Eye, $120
    • Best for Puffiness: Abib PDRN Retinal Eye Patches, $23
    • Best for Dark Circles: SkinMedica Instant Bright Eye Mask, $50
    • ​​Best Non-Slip: Summer Fridays Jet Lag Eye Patches, $24

    Below, we’ve rounded up the best undereye masks, with expert insights from dermatologists and insider picks from our editors.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What are the benefits of using undereye masks?
    • How do I know if an undereye mask is working?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: CosRx The Peptide Collagen Hydrogel Eye Patch

    CosRx The Peptide Collagen Hydrogel Eye Patch in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Cosrx

    The Peptide Collagen Hydrogel Eye Patch

    $23

    Amazon

    $23

    Ulta Beauty

    Associate beauty editor Annie BlayTettey wearing the CosRx The Peptide Collagen Hydrogel Eye Patch

    Allure associate beauty editor Annie Blay-Tettey wearing the CosRx The Peptide Collagen Hydrogel Eye Patch

    Annie Blay-Tettey

    Why it's worth it: CosRx’s Peptide Collagen Eye Patches are “ideal for sensitive and delicate skin, delivering a cooling dose of hydration while helping to de-puff, plump, brighten, and smooth the undereye area,” says La Jolla, California-based dermatologist Dr. Azadeh Shirazi, MD. Much of that comes down to a lineup of ingredients that do exactly what you want an eye treatment to do. Niacinamide helps brighten and even tone, while caffeine visibly de-puffs and energizes tired eyes. Vitamin B12 also soothes and calms the delicate skin around the eyes, and hyaluronic acid draws moisture into the area, keeping it smooth and hydrated. The formula also includes adenosine—a molecule your body naturally produces—to nudge skin cells into producing more elastin so skin gradually appears firmer. Together with peptides and collagen, these patches leave the eye area looking bright, bouncy, and ready for anything.

    Tester feedback from associate beauty editor Annie Blay-Tettey

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    “After having an allergic reaction that left the skin around my eyes dry and sensitive, these eye patches came to the rescue. I love how light and hydrating they are—plus the eye serum left over after removing the mask is hydrating, making my undereye area feel soft, smooth, and supple.” —Annie Blay-Tettey, associate beauty editor

    More to know

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    • Key ingredients: collagen, peptides, hyaluronic acid, caffeine, adenosine, vitamin B12
    • # of patches: 60
    • Duration of use: single-use

    Best Reusable: Dieux Forever Eye Mask

    Dieux Forever Eye Mask in green in metal tin on light grey backgroundSave to wishlistSave to wishlist

    Dieux

    Forever Eye Mask

    $25

    Sephora

    $25

    Dieux

    Nicola Dall'Asen wearing Dieux's Forever Eye Mask

    Allure senior news editor Nicola Dall’Asen wearing the Dieux’s Forever Eye Mask

    Nicola Dall'Asen

    Why it's worth it: The aptly named Dieux Forever Eye Mask is designed to work with the products you already love. Instead of coming pre-soaked in a one-time formula, these reusable silicone patches are meant to be layered over your favorite eye cream, gel, or serum to help lock everything in so it can better absorb—think of them as a little occlusive boost for whatever treatment you’re using. Simply apply your product, place the masks under your eyes, and let them hang out for 10 to 20 minutes while your skin drinks it all up. When you’re done, gently peel them off, rinse with soap and water, and tuck them back into their tin until next time. (Head’s up: The logo may fade after about a year, but the patches themselves are still perfectly usable.) Use a light layer of product—too much can make the masks slip.

    Tester feedback from senior news editor Nicola Dall’Asen

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    “​​My favorite morning ritual is to stop halfway through my skin-care routine—just after applying the best eye cream—to pop these undereye patches on and make myself a latte, giving the products I put on a moment to settle while completing another task I would have otherwise done after the fact. It doesn't just offer me a moment of peace in an otherwise hectic time of day; it gives my undereyes an instant boost of hydration that makes me look more alert and sets me up for makeup success." —Nicola Dall’Asen, senior news editor

    More to know

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    • Key ingredients: silicone
    • # of patches: 1 pair
    • Duration of use: 1+ years

    Best Splurge: Chanel Le Lift Flash Eye

    Chanel Le Lift Flash Eye white eye patches on light gray backgroundSave to wishlistSave to wishlist

    Chanel

    Le Lift Flash Eye

    $120

    Chanel

    Allure commerce editor Sarah Han applying the Chanel Le Lift Flash Eye patches

    Sarah Han

    Why it’s worth it: Unlike Chanel’s rich and decadent Le Lift eye cream—designed for everyday maintenance—these patches are all about speed. They “deliver an instant depuffing effect while keeping the undereye hydrated,” says New York City-based dermatologist Dendy Engelman, MD. Much of that comes from hydrators like hyaluronic acid and glycerin, which help plump delicate undereye skin so fine lines look softer and more refreshed. Yeast-derived Saccharomyces cerevisiae extract helps condition the area, while escin (from horse chestnut) targets the look of swelling. If you’re in the mood for an extra self-care moment, Chanel also recommends pairing the patches with a few simple massage gestures—gently smoothing outward toward the temples and gliding under the eyes—to help wake up tired skin and enhance the brightening effect.

    Tester feedback from commerce editor Sarah Han

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    "Right off the bat, I like how they're a little bigger than your average patch, because my undereyes and outer corners (where crow's feet creep up as we age) could use all the extra love. I also appreciate how soaked they feel in between my fingers, but they don't drip at all (a pet peeve of mine). They also adhere well, and I never worry about them slipping as I move about the apartment. The packaging says to leave them on for five minutes, but I always go over to at least 10 minutes.

    My undereyes look a bit brighter overall, especially when it comes to the softened discoloration near the inner corners. If I remember to next time, I could definitely use a small face roller (I have one with a much smaller head on one side) to promote even deeper absorption, but I'm satisfied using them as-is. The patches are a great "primer" for my concealer, too, since I don't really like how heavy certain primers feel in that very thin area.

    Of course, anything Chanel is bound to be pricey, but I'm truly impressed with how healthy and hydrated my undereyes look after each session. And I would be lying if the Chanel logo doesn't make me feel a little bougie. I'm a Taurus—what can I say? I love little luxuries, and these eye patches are 100% those." —Sarah Han, commerce editor

    More to know

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    • Key ingredients: hyaluronic acid, glycerin, Saccharomyces cerevisiae
    • # of patches: 10 pairs
    • Duration of use: single-use

    Best for Puffiness: Abib PDRN Retinal Eye Patches

    Abib PDRN Retinal Eye Patches pink eye patches on light gray backgroundSave to wishlistSave to wishlist

    Abib

    PDRN Retinal Eye Patches

    $23 $19 (17% off)

    Amazon

    $28

    Yesstyle

    Allure contributing commerce writer Christa Joanna Lee applying the Abib PDRN Retinal Eye Patches

    Christa Joanna Lee

    Why it’s worth it: The hero of these eye patches is a vegan PDRN—a K-beauty favorite traditionally derived from salmon sperm and known for its ability to support skin repair, refine texture, and help tone look more even over time. Here, it’s reimagined with plant-powered sources: soothing cica (also known as Centella Asiatica), antioxidant-rich ginkgo biloba leaf to help calm and protect delicate skin, and bamboo to help support elasticity. The result delivers the same skin-reviving benefits, with an added dose of calming comfort.

    Another standout is retinal, the gentler version of vitamin A known for smoothing the look of wrinkles and accelerating skin renewal—without the intimidation factor of prescription formulas. It’s balanced with barrier-supporting ceramides, plumping collagen, and brightening niacinamide. Since retinal appears toward the end of the ingredient list (and the brand doesn’t disclose the exact percentage), it’s likely included at a lower level—making it a softer introduction to vitamin A around the eyes. They have an embossed design that grips the skin to avoid slipping, so you can wear these while you vacuum, lounging on the couch, FaceTime your friend—you name it.

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “I keep these patches at my desk because they’re the easiest way to sneak in a little skin care between meetings. Instead of waiting until bedtime—when I’m usually too tired to commit to much of a routine—I can just pop them on while answering emails, and they won’t slide off. The patches are absolutely dripping with serum, but the jelly-like hydrogel texture gives them enough grip that they stay put. This was one of my first products trying PDRN, and I love how refreshed and hydrated my undereye area looks after using them. The retinal is a gentle dose, but it still gives a nice little boost when it comes to softening the fine lines that have started showing up on my Tired Mom Face.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: cica, ginkgo biloba leaf, bamboo, retinal
    • # of patches: 60
    • Duration of use: single-use

    Best for Dark Circles: SkinMedica Instant Bright Eye Mask

    SkinMedica Instant Bright Eye Mask in branded component on a light gray backgroundSave to wishlistSave to wishlist

    SkinMedica

    Instant Bright Eye Mask

    $50

    Amazon

    $50

    Dermstore

    $50

    SkinMedica

    Allure contributing commerce editor Deanna Pai applying the SkinMedica Instant Bright Eye Mask

    Deanna Pai

    Why it's worth it: SkinMedica’s Instant Bright Eye Mask recharges tired eyes with a concentrated combo of antioxidants and moisture-boosting extracts. Golden root extract helps protect delicate skin against environmental stressors with its antioxidant properties, while baker’s yeast supports skin’s natural ability to retain moisture, leaving the undereye area soft and supple. The hydrogel patches also deliver an instant cooling effect that soothes puffiness and helps reduce the look of dark circles. “This option is great for those with mature, aging skin who may see more fine lines and wrinkles. It hydrates, brightens, rejuvenates, and brings a more youthful look, plus the gel texture feels amazing upon application,” says Anna Chacon, MD, a board-certified dermatologist, based in Miami.

    Tester feedback from contributing commerce editor Deanna Pai

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    "I usually find undereye masks to be slimy and generally annoying—and without enough payoff to balance out the drawbacks. Enter these, which actually feel luxurious—with a comfortable grip and smooth outer side, which makes them much easier to apply—and brightened my eyes in under 10 minutes. My entire eye looked more refreshed, which is why they've become my go-to before things like weddings and the rare night out." —Deanna Pai, contributing commerce editor

    More to know

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    • Key ingredients: golden root extract, baker’s yeast, golden herb extract
    • # of patches: 6 sets
    • Duration of use: single-use

    Best for Nighttime: Beauty of Joseon Revive Under Eye Patch

    Beauty of Joseon Revive Under Eye Patch in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Beauty of Joseon

    Revive Under Eye Patch

    $22 $20 (9% off)

    Amazon

    $20

    Sephora

    Allure senior commerce editor Sarah Felbin wearing the Beauty of Joseon Revive Under Eye Patch

    Allure senior commerce editor Sarah Felbin wearing the Beauty of Joseon Revive Under Eye Patch

    Sarah Felbin

    Why it’s worth it: The Beauty of Joseon Revive Under Eye Patches are our go-to before-bed pick, thanks to a cocktail of firming and hydrating ingredients that work while you sleep. Retinal (a gentler retinoid) helps boost firmness and smooth the appearance of fine lines. Ginseng root water and collagen drench the delicate area in moisture, while bakuchiol refines texture and peptides support elasticity over time. The gel patches feature a wing-shaped design made from non-slip hydrogel that hugs the skin comfortably. They’re also some of the thinnest on this list, which makes them light enough to stay locked in place. Just don’t forget your SPF in the morning, since the active ingredients can increase sun sensitivity

    Tester feedback from senior commerce editor Sarah Felbin

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    “These patches feel so fancy; I'm actually shocked they're only $20. The texture is lovely—each patch is paper-thin and has a jelly-like feel that's gently cooling on the skin. I also love that they stick well, so I can leave them on for a full 20 minutes without having to adjust them. Every time I use them, my undereyes look much more hydrated and feel super-soft. Oh, and the patches look beautiful, too (they have a shimmery pink sparkle that's truly gorgeous).” —Sarah Felbin, senior commerce editor

    More to know

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    • Key ingredients: ginseng root water, collagen, retinal, bakuchiol, peptides
    • # of patches: 60
    • Duration of use: single-use

    ​​Best Non-Slip: Summer Fridays Jet Lag Eye Patches

    Summer Fridays Jet Lag Eye Patches in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Summer Fridays

    Jet Lag Eye Patches

    $24

    Amazon

    $24

    Sephora

    Allure senior commerce director Shanna Shipin wearing the Summer Fridays Jet Lag Eye Patches

    Allure senior commerce director Shanna Shipin wearing the Summer Fridays Jet Lag Eye Patches

    Why it's worth it: You know that age-old trick of placing slices of cool cucumbers under your eyes? Summer Fridays’ Jet Lag Eye Patches take it up several notches. Infused with cucumber extract, glycerin, and hyaluronic acid, they drench the delicate undereyes in soothing, plumping hydration. Niacinamide brightens, panthenol calms, and caffeine helps deflate puffiness so you look more awake in minutes. In addition, peptides support elasticity over time, making these hydrogel patches as good for long-term care as they are for an instant refresh.

    Tester feedback from senior commerce director Shanna Shipin

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    “Non-slip undereye masks? These are the small (but very notable) details that Summer Fridays pays attention to, and really make the brand feel like it gets you as a beauty lover. As a dedicated Jet Lag devotee (I have the moisturizer in so many iterations, from the classic to the travel mini to the serum version to the mist—and spoiler: I love them all for my dry skin), this was a very natural extension of my routine. They're cooling, hydrating, so cute to look at—that serene blue is so special—and, just like the other Jet Lag products, they leave my skin looking bouncier, dewier, and with a really pretty glass-like finish that feels as good as it looks.” —Shanna Shipin, senior commerce director

    More to know

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    • Key ingredients: glycerin, hyaluronic acid, niacinamide, cucumber extract, panthenol, caffeine, peptides
    • # of patches: 6 pairs
    • Duration of use: single-use

    Best for Sensitive Skin: Mario Badescu Hydrogel Under Eye Patches

    Save to wishlistSave to wishlist

    Mario Badescu

    Hydrogel Under Eye Patches

    $32

    Amazon

    $32

    Ulta Beauty

    Ingrid Fowler wearing Mario Badescu's Hydrogel Undereye Patches

    Allure senior art director Ingrid Fowler wearing Mario Badescu’s Hydrogel Undereye Patches

    Ingrid Fowler

    Why it's worth it: Mario Badescu's Hydrogel Undereye Patches are what we like to call "the whole shebang." Ideal for all skin types, including sensitive, these babies are loaded with skin-friendly hyaluronic acid, caffeine, red algae, niacinamide, and tiger grass to depuff, brighten, and soothe tired undereyes in one fell swoop. Use the included spatula to lift the powder-blue patches from their container, gently place them beneath your eyes, and soak up all that hydrating serum goodness for 10 to 20 minutes. Pro tip: Pat (don't wipe) any leftover serum into your skin—because why waste even a single juicy drop?

    Tester feedback from senior art director Ingrid Fowler

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    "Masks and patches often make my face burn or tingle, but I don't get that at all with these Mario Badescu Hydrogel undereye patches. They feel very hydrating and cooling, which is exactly what I want from a relaxing eye patch experience. Each set feels very covered in product, but not so much that it is difficult to handle or apply. I also love that the box explains different ways to wear them—I prefer the wide side of the patch on the inside!” —Ingrid Fowler, senior art director

    More to know

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    • Key ingredients: hyaluronic acid, caffeine, red algae, niacinamide, tiger grass
    • # of patches: 30 pairs
    • Duration of use: single-use

    Best for Mature Skin: Shiseido Vital Perfection Uplifting and Firming Express Eye Mask

    Shiseido Vital Perfection Uplifting and Firming Express Eye Mask in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Shiseido

    Vital Perfection Uplifting and Firming Express Eye Mask

    $90

    Amazon

    $90

    Nordstrom

    Allure contributing commerce writer Christa Joanna Lee applying Shiseido Vital Perfection Uplifting and Firming Express Eye Mask

    Why it's worth it: You already know we’re big fans of retinol, and Shiseido’s Vital Perfection Uplifting and Firming Express Eye Mask is packed with the rejuvenating ingredient to help soften and plump fine lines and smooth the delicate eye area. The brand’s proprietary Matsu-ProSculpt Complex encourages circulation to visibly deflate puffiness and bags, while benibana flower energizes and lifts for a more awake look. Antioxidant-rich botanical extracts, such as those from camellia sinensis and olive root, also help defend against daily damage, so skin looks brighter and more resilient with every use. Our tester especially loved the generous size of the patches, which extend beyond the undereye area to cover much of the upper cheek—meaning more skin gets the smoothing, firming treatment and that lifted, well-rested look.

    Tester feedback from Lee

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    “I’ve tried plenty of undereye masks that feel like they skimp on product, but these are the opposite—the thicker fabric is saturated enough to feel downright decadent. The upper curve didn’t quite match my eye shape, but I loved how the larger surface area stretched across my cheeks, making it feel like a mini facial for my whole face. By morning, my skin felt deeply moisturized, less puffy, and I needed noticeably less concealer under my eyes.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: retinol, matsu extract, benibana flower, caffeine
    • # of patches: 12 pairs
    • Duration of use: single-use

    Frequently Asked Questions

    What are the benefits of using undereye masks?

    David Kim, MD, a New York City-based board-certified dermatologist, explains to Allure that undereye masks can offer a range of benefits. "Eye masks can occlude the undereye area to improve the delivery of active ingredients, whether for hydration or brightening," says Dr. Kim. Common ingredients may include vitamin C for brightening, hyaluronic acid to hydrate, peptides to plump, retinol to help resurface, and the list goes on. In the case of reusable undereye masks, the silicone works as a vacuum-like seal to better deliver the aforementioned actives, courtesy of skin-care products like gels, creams, and serums.

    The cooling effects of undereye masks can also be beneficial. New York City-based board-certified dermatologist Robert Anolik, MD, explained to Allure that eye puffiness occurs from vessel dilation, and placing a cool object on the undereyes can help the vessels constrict to reduce swelling. Adam Friedman, MD, a board-certified dermatologist based in Washington, DC, added that in addition to reducing puffiness, coolness can help relieve itchiness in the eye area, which "can worsen puffy eyes due to rubbing them."

    How do I know if an undereye mask is working?

    "Undereye masks are just like your eye creams or any skin-care product in that you have to be consistent and use it regularly to see a difference," says Dr. Kim. "Don't expect doing the brightening eye mask one time before a special event will magically solve your skin concerns. Be steady and consistent." With time, you'll begin to notice softened fine lines and less morning-time eye puffiness. Often, reusable undereye masks are a tool to improve the effects of your skin-care products, so keep in mind that if you aren't noticing improvement, consider adjusting the other products in your routine.

    Meet the experts

    • Adam Friedman, MD, a board-certified dermatologist based in Washington, DC
    • Anna Chacon, MD, a board-certified dermatologist based in Miami
    • Azadeh Shirazi, MD, a board-certified dermatologist based in La Jolla, California
    • David Kim, MD, a board-certified dermatologist based in New York City
    • Dendy Engelman, MD, a board-certified dermatologist based in New York City
    • Robert Anolik, MD, is a board-certified dermatologist based in New York City

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best undereye masks, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team of in-house writers and editors, as well as contributors, along with special consideration from dermatologists. To learn more about our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Why Are Hunks Like Rob Rausch Shilling Beauty Products for Women?

    Why Are Hunks Like Rob Rausch Shilling Beauty Products for Women?

    Image may contain Harris Dickinson Head Person Face Adult Car Transportation Vehicle Photography and PortraitPhotos: Courtesy of Rhode, Getty ImagesSave StorySave this storySave StorySave this story

    The first male celebrity I ever interviewed about his beauty routine was James Franco at a Coach event when he was a brand ambassador, circa 2018. When I asked what his skin care routine was, he said, “Uhh, I use… Kiehls, I guess,” looking to this PR handler for the OK to say so. In those days, gaining access to male celebs at a beauty magazine like Allure involved a lot of polite declines from talent managers who expressed regret that their Marvel superhero client did not wish to disclose they used products that might be associated with such feminine things as washing their faces. All right, so they may not have said that directly, but I was perplexed by how allergic famous men seemed to be to any public-facing proximity to beauty.

    So imagine my sheer “Huh??” upon seeing an influx of men— straight, hunky ones—shilling for beauty brands in the past couple of weeks. Perhaps most splashy was reality TV star Rob Rausch’s sculpted abs and chest announcing “M.A.C. is at Sephora,” emblazoned in the brand’s iconic Ruby Woo lipstick in a mirror selfie. The campaign rollout followed with images of him wearing a black cowboy hat branded with the M.A.C. Cosmetics logo.

    Rob Rausch makes a surprise appearance with MAC Cosmetics for Sephora launch at Sephora Times Square on March 02 2026 in...

    Rob Rausch during an appearance at Sephora.

    Photo: Getty Images

    Ed Westwick starred in Lâncome’s Juicy Tubes nostalgia campaign, monologuing as his Gossip Girl character Chuck Bass. Chad Michael Murray also participated in the campaign, reminiscing about his kissing scene in A Cinderella Story with co-star Hilary Duff. “Kisses are better with Juicy Tubes,” both men crowed in their respective ads. Actor Harris Dickinson starred as the face of Rhode’s Glazing Mist (the brand’s first male star in a campaign). More subtly, Milk Makeup teased the launch of its HydroGrip Gel Concealer on Heated Rivalry star Connie Storrie at the 2026 Golden Globes. And Merit Beauty posted a look breakdown featuring its products on his co-star Hudson Williams’s face as he carried the torch at the 2026 Milano-Cortino Olympics.

    WWD has called this “Heartthrob Marketing,” as we’re seeing more and more desirable men being tapped to market products to female demographics in traditionally feminine markets, like beauty. Men, who ostensibly are not and would not be using these products themselves. Men, who aren’t even necessarily wearing the promoted products in the campaigns. Just men, in close proximity to a beauty product. I’d love to know how their talent managers strategized these appearances.

    I’d also love to know: why?

    I’ll admit, my instincts veer toward skepticism (sometimes cynicism if I doom-scroll too much). Engagement has no gender; this is true. But when it comes to the fandoms these “internet boyfriends” tend to attract, women will always prevail, and how. I immediately thought of the steep rise of romance in literature and cinema (romance remains the highest-grossing genre in literary fiction), and how both champion the HEA (“happily ever after” for the uninitiated), usually involving a heterosexual pairing.

    What do women—particularly young women who are also discerning beauty consumers—want most? If you go by the countless TikTok videos, podcasts, and discourse revolving around dating culture, they want a handsome man who embodies conventional good looks (“in finance, 6’5, trust fund, etc.”), possesses emotional complexity and intelligence, and is secure enough with his masculinity to share his hypothetical girlfriend’s feminine hobbies (like beauty). This would be sweet if done in earnest. I love introducing men to skin care products and fragrances they get excited about.

    Connor Storrie attends the 83rd annual Golden Globe Awards at The Beverly Hilton on January 11 2026 in Beverly Hills...

    Connor Storrie at the 2026 Golden Globes, where he debuted Milk Makeup’s newest concealer.

    Photo: Getty Images

    But would I want to buy a M.A.C. Cosmetics lipstick from Rob Rausch’s abs? Would Love Island’s Jeremiah Brown, The Summer I Turned Pretty’s Sean Kaufman, Tyriq Withers, or Jesse McCarthy inspire a trip to Ulta Beauty? The brand’s holiday campaign featured these heartthrobs, captioned, “Hotties who shop at Ulta on Black Friday? That’s my type.” Why should Harris Dickinson’s dewy, freshly-misted visage cause me to hit “add to cart” any quicker than if it were featured on Hailey Bieber’s face instead?

    For those born post-9/11, you’d be remiss not to notice the rather unsubtle nod to early aughts marketing that featured hunky guys idling in proximity to the thing being marketed. Abercrombie & Fitch (the hottest mall store of the first decade of this century, arguably) stationed shirtless male models like sexy sentries outside the entrances of its stores, luring in customers: the girls who wanted to get a closer look and maybe a cheeky wink from the models, and the guys who wanted to shop at the store most associated with being a hunky guy. Of course, the models themselves were not for sale, but the point was that surrounding your store (or brand) with hot dudes made the brand more attractive altogether.

    The Y2K era was a strange contradiction of over-sexualizing young people while also upholding prudish values. The biggest fashion trends (low-rise jeans, visible whale-tail thongs, and cleavage galore) pushed the boundaries of how sexually suggestive a girl could dress to be considered cool and desirable, until she dared to act upon the suggestion, in which case she’d immediately be labeled a slut. Think Britney Spears debuting in a sexy schoolgirl outfit in her breakout single “Baby, One More Time” and then having to discuss her virginity pledge endlessly in interviews.

    “Burnout from a decade of girlboss culture, the defeating reality of 'having it all,' and modern masculinity’s cultural crisis are making us miss simpler times. ”

    Y2K nostalgia has been the marketing playbook in beauty for a while now, as Gen Z are rediscovering the styles that millennials and Gen Xers once wore. But as wistful as my mall-trawling days were, it’s hard not to reminisce with modern viewpoints, all of which find a lot of the misogyny-fueled, fatphobic, homophobic culture of that time really icky.

    Nostalgia can be a soft place for your mind to rest for a bit of respite from the endless scroll of modern trappings. It can also be a quicksand pit, keeping us stuck in stagnation. Burnout from a decade of girlboss culture, the defeating reality of “having it all,” and modern masculinity’s cultural crisis are, of course, making us miss simpler times. And it’s manifesting in ways that overshoot into regression and gender essentialism (if the direction of our current political and social climate’s views on women’s bodily autonomy are any indication).

    Are we nostalgia-ing too close to the sun? GLP-1s have made thinness injectable. Even eyebrows are getting thinner again. There have always been tensions between diet culture and desirability, which we’re now revisiting in a skinny-is-back flashback (it never went away, technically), even as gourmand scent profiles and dessert-themed beauty are more popular than ever. The physics of trend cycles has us revisiting an era that demanded women own their sexual empowerment via “10 ways to please your man” sex columns and weight-loss fad diets.

    Trends reliably cycle back every 30 years, but a lot has changed in the last 10 alone, as we all were reminded by the recent “2016 is the new 2026” social media trend.

    Instagram content

    Empowerment marketing of the 2010s has given way to indulgence and desire. I think we’ve caught on that constant consumption is not empowering and is, in fact, deleterious to our mental and emotional well-being, not to mention our finances and the environment. Now that women are “empowered” in all conventional ways that we understand power to operate (largely through economic and social mobility), our spending power has brands questioning how to lure the so-called female gaze. Men may no longer be a requirement for women to have a life of security and comfort (and many of us are realizing that men may not be any additive benefit to our quality of life until they catch up with our expectations for true partnership). But that doesn’t necessarily mean we desire them any less (those of us who are attracted to men at all, anyway).

    What comes after empowerment? Desire naturally follows when resources are secure, abundant even. And nostalgia prevails when we are uncertain about the future. Conditions for mentally checking out (or maladaptive daydreaming, according to my therapist) are ripe. If the fantasy of having it all involves an attractive partner—something beauty products have historically marketed themselves to secure—these hunky spokesmodels can stand in as some glimmer of that fantasy. Perhaps this new angle really is just dangling hot men as the carrot on a stick in front of a horse headed for Sephora, which is where M.A.C. Cosmetics arranged for a fan meet-and-greet with Rausch to fête their entering the retailer. And what’s a better fantasy to market than a potential meet-cute? That is, until Rausch’s newly hard-launched girlfriend brings us all back to reality.

  • Gwyneth Paltrow Wore the Moodiest Nail Color With the Springiest Dress—See the Photos

    Gwyneth Paltrow Wore the Moodiest Nail Color With the Springiest Dress—See the Photos

    Gwyneth Paltrow appears at an awards show in drop earrings and a tight updo.Getty ImagesSave StorySave this storySave StorySave this story

    It may be because I'm in Minnesota, where we're bracing for a snowstorm just days after enjoying 60-degree weather, but Gwyneth Paltrow's combination of a springy, grass-green dress and ultra-moody, vampy nail color matches my vibe exactly.

    The Marty Supreme star flew to Rome for the Valentino show just a few days before the Academy Awards and sat front row in a cheery chartreuse dress paired with dark, glossy nails—a cool contrast that blended the springy mood that always perks up around March and a hint at the fall/winter designs presented by the fashion house. (Remember, they're showing fall and winter designs at this Fashion Month.)

    Gwyneth Paltrow poses at a Valentino fashion show in a green dress straight blonde hair and a dark manicure.Getty Images

    Paltrow's nails were a medium length and gentle squoval shape, pristinely painted with several coats of a rich shade that toed the line between black and very dark, saturated espresso brown. The cheery green dress, flowing blonde hair, and sheer lace tights were fanciful and joyful like a sunny spring day, but her dark nails added a goth-slash-glam edge to the ensemble. While so many celebs have eschewed nail color in favor of the milky or “my nails but better” neutral, it's fun to see a return to the short, dark ‘90s nail every now and again—especially when it’s on Paltrow, a.k.a. the queen of the '90s.

    If you're not quite ready to leave your favorite deep, moody shades behind in favor of springy pastels, you don't have to! “Fake spring” is a thing for those of us in wintry climates, after all, and the groundhog said there's still more winter in the air. To mimic GP's Valentino mani, try Londontown's Lakur Enhanced Colour in Midnight Mocha, Static Nails Liquid Glass Lacquer in Black Rose, or Hermès Les Mains Nail Enamel in Brun Bistre for a fancy splurge—and don't forget to finish with a blindingly shiny top coat for some movie star-worthy shine.